10 Main points from our audience feedback focus group.
As our film is quite a niche product which also breaks many codes and conventions we thought it essential to premiere it to a sample of our target audience and gauge their responses:
- they weren't as responsive as first hoped, this may show that our film has been targeted towards a much older audience
- our promotional materials were well received, this shows our marketing was well planned and equip towards the audience we wanted to reach
- they understood the importance of the tree as a motif
- they enjoyed the hand held feel of the film, they found it easier to connect with
- they drew parallels between our film and romeo and juliet, which is brilliant as this is exactly what we were hoping for
- from the feedback we have received 25+ will be our new main demographic
- our idea seemed to complex for some of the focus group
- our third poster appealed much more to the females in the group
- they really liked the magazine feature
- overall we have deduced that our film will be much more apt towards an art house audience as the most responsive member of the group was a film student
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